Competitor 1: One packing app that is already on the market is the "Packing + To Do" app which retails for .99cents. This smartphone app allows users to create and edit packing lists or use already made sample lists. Users can email their lists to their family and friends or ask for advice via Facebook or Twitter. However, the downside to this product is that the process of creating the lists takes too long and there are no lists available for babies/toddlers. Customers also reported a lack of engaging graphics, making the app visually less appealing than others. (http://itunes.apple.com/us/app/packing-to-do!/id294710480?mt=8)
Competitor 2: Another app this is already available, and free, is the "UPackingList". This app allows users to create lists by selecting items from a database and then send these lists to other people. A big con for this product is that there are no "ready made" lists to choose from. Therefore, users are spending a crazy amount of time creating a list on their phone they could be doing with a pencil and paper. As well, customers have reported that there are many distracting "flashy" ads that come along with the app making it very distracting. (http://nixsolutions.com/products/iphone/upackinglist/)
After reading about the other packing apps that are on the market I would definitely make some changes to the "Pack N' Go." First off, I must say that the "Pack N' Go" meets a happy medium between the two applications by having an abundant amount of lists available to choose from made by other users, as well as the ability to create your own list. I would make sure to add graphics to make the app visually appealing, but try and stay away from busy advertisements. As a fellow entrepreneur suggested, I will add a weather section to the app where users can see what the weather will be like in their travel destination. This will make my product unique and stand out among the rest.
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